BLUE CROSS BLUE SHIELD OF MISSISSIPPI | JACKSON, MS
Blues Marathon TV Spot | 00:30
In its passion to motivate Mississippians towards healthy, active lifestyles, Blue Cross & Blue Shield of Mississippi established the Mississippi Blues Marathon, which also supports the state's blues heritage through donations to the Mississippi Blues Commission. Annual races held in Jackson, Mississippi, the first weekend in January draw athletes from more than 40 states and nearly a dozen countries. Focusing on details of blues performance and the richness of sound and voice, the 30-second TV spot by Communication Arts effectively brands the marathon, compelling the viewer to sign-up and lace-up for the running event of the year.