Communication Arts sparked the public’s imagination with banners, billboards, and custom signs for the DINOSAURS! exhibit at the Mississippi Museum of Natural Science. Combining a familiar yellow traffic sign, a dinosaur silhouette, and a brilliant blue sky landscape, the campaign was visually arresting, required little further explanation, and stimulated the thought that dinosaurs were lumbering about the Museum grounds.

Communication Arts worked with the Museum to capitalize on its uniquely affordable opportunity to direct visitors to the exhibit DINOSAURS!. Banners applied to the campus perimeter fencing are visible to more than 100,000 drivers each day.