Multiple times each year, Communication Arts works with the Mississippi Museum of Natural Science to affordably maximize the visual presence of visiting exhibits by using existing infrastructure. Having created x-ray graphics to support an established logotype for print materials promoting the Bone Up On Bones exhibit, Communication Arts then applied the campaign elements to signage at the exhibit doorway, on a major support column at the Museum entrance, and along the perimeter fence line of the Museum campus, visible to over 100,000 drivers.