Good ideas and affordability mark the work of Communication Arts in development of Primos’ ongoing print ad campaigns. Clear messaging and consistent formatting of ads in weekly periodicals collectively confirm and remind customers of the reasons Primos is still “cooking” after 75 years. Contrasting its trademark blue logo with the color details of interior wall murals, provide a clean slate for headlines and iconic images.

This campaign effectively works cross-media by soliciting social media contact and sharing online comments in print.

This bakery campaign concentrates on seasonal treats and playful typography.

Giving this long-time bakery favorite new visibility in print and packaging was tantalizingly successful.

Devoted Primos patrons responded to this campaign to think beyond their usual pattern of dining.

Photography makes signature Primos dishes tangible.