Communication Arts’ award-winning promotional campaign DINOSAURS! was a rip-roaring success, attracting more than 100,000 visitors during the exhibit’s six-month stay at the Mississippi Museum of Natural Science. Combining a familiar yellow traffic sign, a dinosaur silhouette, and a brilliant blue sky landscape, the campaign was visually arresting, required little further explanation, and stimulated the thought that dinosaurs were lumbering about the Museum grounds.

With a full campaign at the ready, the first public awareness was a playful, members-only invitation, heralding the premier of the exhibit.

A Gold ADDY Award-winning ad series ran in regional newspapers and magazines, and emailers provided direct marketing during the exhibit’s six-month stay

Our award-winning TV spot with stock CGI animation sparked the public’s imagination. Visit our Video / Media section to see the TV spot.

Communication Arts’ award-winning billboard on Lakeland Drive was visible to 55,000 drivers each day.

35,000 rack cards were dispensed at visitor centers across the state.

Volunteers, staff, and visitors alike donned our DINOSAURS! t-shirt.

A 60-foot banner with custom iconic sign adorned the perimeter fence line of the Museum’s campus in view of 100,000 drivers each day.