Operating out of her garage, the proprietress of Great Flower Tortilla Company efficiently purchased dry spices in bulk and repackaged them in popular combinations for homemade Mexican-style dishes. Using festive colors, Communication Arts designed identification, print materials, product labeling, and a point-of-sale display/shipper. Paper labels with a single crescent die-cut strategically fold to expose “the flower” for rack display or hanging. For trade show use, a lightweight, 3’ x 5’ custom quilt was developed for convenient backdrop and compact storage.