“Refined,” “genteel,” and “elegant” describe the proprietress and the heirloom-worthy merchandise she offers in her retail store, Chandelier. “Hands-on” describes her business style as she worked with Communication Arts to define a versatile palette of gift wrap materials. Quality boxes, bags, tissues, and ribbons are coordinated to confirm Chandelier’s visual profile and accommodate seasonal accents throughout the year. Custom, embossed labels effectively reinforce the upscale brand.