In addition to development of message strategy and text for the many media formats we design and produce, Communication Arts also supports clients who need only writing services. We were honored to be selected by Pensacola-based ID Group to create scripts for long-form and short video promotions for the University of Southern Mississippi. The first video script in 2008 told the story of the creativity, boldness, and determination that had marked Southern Mississippi’s 100-year history and evolution as a premier research center in the Gulf South. Scripts for a second series of videos, including short web segments, focused on the university’s mission to achieve, explore, and live sustainably as a leader with local and global reach for the next 100 years.