Under contract with the Stupski Foundation, a private operating foundation focused on transforming our public education system, Communication Arts was assigned to help Jackson Public Schools leaders and supporters maintain a unified voice in representing the infrastructure needs of the school district. Communication Arts distilled core messages, formulated a public relations strategy, and developed PowerPoint® presentations to help administrators, teachers, and staff better express district needs to the community. The following year, a city-wide bond referendum was passed in every precinct, with an overall 80% approval.