This green business transforms forestry waste materials into biofuel. Prompted by the wreckage of Hurricane Katrina, third-generation Mississippi tree farmers developed a process and the facilities to generate clean-burning wood fuel pellets. Following the efficient and clean nature of the product itself, Communication Arts designed and built a crisp website with undertones of recycling and renewable energy.

Divided into brief and to-the-point sections to simplify browsing and to instill a feeling of efficiency, the website dives into earth-friendly benefits and pellet specifications.

Models speak louder than words: A fuel comparison guide allows users to input local prices for common heating fuels to find the most cost-effective energy source.

The mission and vision of Piney Woods Pellets invite others to join a “carbon-neutral” economy.