“Strong” and “modern” were the attributes the Women’s Fund of Mississippi used in describing the organization devoted to improving the lives of women and girls in the state. Concentrating on clean, open forms and powerful curves, Communication Arts created a sense of energy and orchestrated motion in this durable wordmark. Round corners on stationery, business cards, and interior signage combine with deep blue, golden orange, or brushed gold to convey feminine qualities with power.
One of the first applications of the Women’s Fund identification was promotional materials for an annual spring event.
Strategic to the organization’s mission of helping women achieve economic self-sufficiency is grant making. Communication Arts interpreted information and procedures into an intuitive online process.
Social media play a key role in the Women’s Fund website, which features images of diverse and energetic members.
