With childrearing and a successful career behind her, our client set out to realize her dreams of creating an enchanting retail experience called “Chandelier.” Communication Arts supported the elegantly abstract name with the descriptor, “domestic distinctions,” to manifest a connection to all the classically enduring personal items to be offered for dining room, bedroom, kitchen, and bath. Logotype, color, and graphic details in stationery, gift wrap, signage, and website were as carefully designed and coordinated as the store’s heirloom-worthy merchandise.

www.domesticdistinctions.com