Designing a news instrument that efficiently and conveniently provides information of interest to customers is an art form in itself, but actually executing such a news letter month after month and year after year is a matter of sheer determination. Our hats go off to proprietress Carol Daily for her personable and articulate production of her timely NewsCalendar for over two decades. Having designed her gourmet store’s identification, Communication Arts was pleased to develop simple publishing formats and methods that enabled her to do much of the work herself.